The concept of Social Television is highly increasing in the west precisely in America. One of the approaches in boosting Social TV is Second Screen Viewing, which is used to describe a second device (Smartphone, Tablet,Notebook) that is used by the audience to interact with live TV content. This approach is used by big players in the TV industry like CBS, Fox, and MTV. There are 4 main types of Second Screen Apps that helps broadcasters increase their hype.
1. TV Schedule Apps. apps that are built to show TV or movie programs with their airtime for channels. 2.Social Viewing Apps. Also know as Check-in Apps- used to interact with social networks while watching TV example for that will be GetGlue 3. Companion apps are used for a certain TV show it acts like a platform that offers different and extra show content to enrich the show engaging experience. 4. Live Stream Apps: which are used to increase the show reach to the internet users
MBC is the first in the MENA region to adopt this concept they have created different Second Screen apps in the Past like The Voice App, Omar Series App, and MBC Movie Guide, Lately in July 19th they have launched their first integrated app MBC Now for iOS. The following will be a basic review of the features of the App and how it can be used.
As a start the only problem that I have faced with that app is its usability it took me 15 minutes to figure it out, and I am used to figure out apps in 5 minutes or less. Also the loading time is a bit of a drawback.
1. Content Database
For any Second Screen app to be a success it needs to highly depend on content and that has been done through the MBC Now application with the TV Schedule and the Programs News and Clips.
The below screen is the Home Screens of the apps which includes a feed news, clips and pictures of your favorite show.
Each show has its own page with its own related media and viewing times and even live discussions boards. Through each show you can easily set reminders and to favorites and share the show and any piece of its content directly with your friends on Facebook and Twitter
Show Page Content
Interaction is a highly important factor in any Second Screen Apps, each show has the I Watched This button which tells your community what have you been watching and it works as a counter in the most trending shows tab. You get to sync your updates with your Twitter an Facebook profile to let your social community know what have you been watching.
Each show has its own discussion board which give the community the chance to say what they feel about certain shows and share them with the world
Show Interactivity- Discussion Boards
3. Trending Programs & Schedules
Its simple when you click the I Watched This button it automatically redirects to the show page and whenever the views increase the show gets a higher viewer ratings,
You get to browse all the shows on all 8 Channels of MBC (MBC 1, MBC2, MBC4, MBC Max, MBC Action, MBC Drama, MBC Masr, MBC Masr+2) you get to choose the desired show time the desired day and browse through all channels to see whats on TV at the moment.
By choosing the shows you favorite most you get to view all its content in your news feed, however your profile page is the hub of all your favorite shows, your watched shows, your discussions and your show reminders.
While you are viewing the shows you can easily set show reminders to let the app send you push notifications right before your favorite show.
Thats basically what the app is all about , yet its only available for iOS no signs for and android version yet I believe that it will be rolling out soon. Try the app and let me know what you think of it.