During the past 2 month Flake Egypt created an agressive Facebook Teaser Ads Campaign announcing for a new surprise awaiting their fans in the upcoming period. Flake joined Facebook back in 2011, however they never have experienced something as big as their new Fashion Senses Competition.
In March 2013 Jotun Egypt started their very first Facebook competition “Life is Messy” which is a simple room make-over application. The mechanism is simple fans upload their kids room picture to show the Jotun team why this room needs a make over, the picture must be clear and the photo with the highest number of votes will win.
The application now has 36 rooms submitted which is a low number considering the aggressive Facebook campaign they have been doing in the past 2 months to promote for their competition. However the page engagement rate is a little bit high in relation with their current fan base which is 79K. Jotun also decided to do some placement ads in women related websites like www.SuperMama.Me which is one of the first websites in Egypt to target mothers, and soon to be in MENA.
Jotun Ad om SuperMama.me
TUC Egypt started a new on ground activation called the “TUC Rescue Team” The activation idea is simple: If you are stuck in traffic and you feel hungry the TUC team will come and rescue you.
Studies have revealed that women are most likely to share and engage on Facebook 3 times more than men. That is why brands that target women are guaranteed success before they even begin playing the game. However the game has a certain rules that all players should stick to, if they are looking for the winning goals.
What I am going to explain here are some key strategies that are used by the top 3 Healthy & Beauty Facebook Pages in Egypt.
Frist lets take a quick look at the pages performance in terms of numbers
LinkedIn started rolling out their new “Mention A Colleague or Company” feature just the same as the one for Facebook & Google Plus. Linkedin. According to Angela Yang Product Manager at Linkedin “This feature will begin rolling out to our English-speaking members starting today the 4th of April 2013”
This feature starting rolling out during the 4th of April, and is still taking place till now. Not all profiles are benefiting from LinkedIn new feature, but it is said that all profiles will be enjoying this new feature in the beginning of the second week of May.
LinkedIn introducing Mention Feature
Philips Egypt in Search of Innovation Cover Photo
In the end of 2012, Philips Egypt joined the Social Media sphere under Philips Global Page, which made Egypt the 5th Country to join the Global Page, besides Brazil, Turkey, India & Pakistan. With Philips 1.1Million fans Egypt owns 127.9K fans, which is 10.9% from its total number of fans. Philips managed to collect its fans through agressive Facebook campaigns during the end of 2012, and starting the second quarter of 2013. They manage to double their number of fans in the months of March & April, and now (May6) they reached 127.9 fans.
Dolce Egypt & The Floating Mango Ad
Dolce Egypt joins the Social Media sphere in April 28 2013, in an attempt to “Search for the Floating Mango“. Dolce had their first attempt in launching a 2 minute viral video ad, introducing their new Mango Flavor. The video managed to gain 25K fans in 7 days, with a sentiment ratio of 87% positivity, During the same time of the video launch Dolce started a heave campaign for its Facebook page Dolce Egypt
In July 2012 Kriss Beauty Salon joined the Facebook sphere to become the first Highe-End Beauty Salon in Egypt to actively join Facebook.
Kriss started their presence with launching a” before and after” picture activation where competitors have to apply the best make up look. Winners gets to win a Trip to Turkey
Kriss managed to gain 7K fans through the months of July-November through a very aggressive Facebook ads campaign.
The Kriss Turkey Trip Post
In February 2013 Akhbarak.net Egypts leading news aggregator introduced a re-branding competition that relies mainly on the power of Social Networks. The competition took place on Saramdy Facebook official page. Competition winner gets a prize of EGP 12K along with attending profesional meet ups and getting exposed to different professional networks of Sarmady
Nestle Egypt literally invaded facebook during the month of March, from new product Facebook pages, to aggressive Facebook ad campaigns. In this post we will be looking and assessing Nestle’s performance on Facebook since its beginning in late 2010.
2009-2010
Nestle Egypt started its Social Presence with a consumer page called Be at Your Best With Nestle , the goal of the page was to build a Nestle community under the name of being at your best with Nestle. The page shared daily articles directly from their website which was fully revamped in 2012. The page was playing in 2-4K fans with a very low engagement rate, at that time Nestle didn’t try to run any campaigns to increase their fan base and thus their interaction.
A single word or phrase can multiply sales, mend a fractured relationship, inspire a nation, immortalize a name and change history
Last year I made a review about the top mothers day activations on social networks around Egypt, this year I will be providing a review around the top 10 activations in MENA 2013. The biggest players last year were Azza Fahmy, P&G Shokran ya Ommy. This year we have a lot of big players competing for the top. This year we are also covering all the Facebook campaigns that took place during the week of Mothers Day 14March-21March.
Vodafone was one of the very main players in Mothers Day this year. Vodafone announced its competition in Mothers Day week
On the 14th of October the whole world was watching Felix Baumgratner the Austrian man who set the record for skydiving with Red Bull Stratos, in which he jumped to Earth from a helium balloon in the stratosphere. The Redbull Stratospher and Felix videos reached over 10M views in less than a week. Continue Reading…
“How Else Would You Expect Us to Sell Trucks!” That was the exact phrase used by Volvo’s marketing team when they where asked about their new viral ad. on August 15 2012, Volvo Trucks launched their new Viral Ad “The Ballerina Stunt” which was aimed to show the precision of the Volvo truck.
Highlighting world champion slack-liner, Faith Dickey preformed a very daring and one of a kind stunt promoting the new Volvo FH.The stunt included two Volvo trucks with a line connecting them they traveled down a brand new highway in Croatia. Faith had to cross the rope line e before the trucks reach a tunnel where the line will break. Hollywood Stunt Coordinator, Peter Pedrero, who has coordinated stunts for James Bond, Pirates of the Caribbean and Harry Potter is along side with the team. Continue Reading…
World Humanitarian Day is a day dedicated to recognize humanitarian personnel and those who have lost their lives working for humanitarian causes. The day was designed by the UN General Assembly to coincide with the anniversary of the 2003 bombing of the United Nations headquarters in Baghdad, Iraq, which killed 22 UN staff.
Like my former post about Brand Social Media Activities in Mother’s Day, I will be bringing you the best online activities that brands did during the month of Ramadan 2012. Hope you find it useful and enjoyable. This post will highlight the best online activation and a brief analysis of their page. Yet I will be wanting your votes to choose one of the below brands to be featured in an individual post! Vote for my next Case Study
1. Coca Cola Egypt Personalized Twitter Cards
During the month of Ramadan Coca Cola Egypt launched a very special activation on their Twitter profile, they created a set of 8,200 presonlized twitter greeting cards to send to each and everyone of @CocaColaEgypt followers. This idea matched Coca Cola’s concept for this Ramadan which was “The Small Things That Matter” Coke’s idea was unique and the feedback it received was major. Lets look at the stats, they started with 8,200 followers and as soon as the finished distributing the cards in the first 10 days of Ramadan Coca Cola where left with 9,500 follower with an increasing average of 70-100 follower per day. Their Klout score jumped from 38-50 in the first 7 days which was a huge number. Continue Reading…
During the Month of Ramadan 2012, Google Egypt-YouTube Egypt created its own project to Celebrate this Holy Month. That was a fully dedicated Channel to Ramadan Series and Programs. This Channel was in collaboration with Unilever Egypt so they can have the chance to promote tow of their main brands which are Ramadan related.
The Layout: The channel was totally branded with Knorr for 2 weeks and Lipton for 2 weeks. Channel had a main carousel for the featured shows/episodes
The Content: The channel started with featuring day by day episodes to the top shows and series in Ramadan. Also they ad a tab live streaming the top channels of the year. Later on they have added a link featuring the top online shows like the ones of Kharabeesh Sprite “E7sabaha Sa7″ and more.
At mid Ramadan and till the end of the month they have decided to make this channel permanent and add old series and shows from previous Ramadans and even from Egypt’s old archive. They added shows like “Saken 2osady” “Wagh EL Qamar” “Banat AL Ayam” and more.
Channel Statistics: During the first night of Ramadan even before all shows and series where aired, channel had 1,700 subscriber.
During the first day and after all first episodes where aired the number doubled and reached 2,706 subscriber. The number was doubling each day for the first week. Ending the first week with 8,501 subscriber and reaching 15,148 during the very last days of the second week. In mid Ramadan the 16th Ramadan in particular the channel had 22,119 subscirber and ending Ramadan with 31,604 subscriber
Top 10 Most Watched Shows
The Digital Ads: Digital adverting was a two way communication in that case, YouTube didn’t only work as the publisher and hosted
“In Video” ads before and inside the videos they also depended on advertising for their channel in different places throughout the internet. The good thing about watching content on YouTube is that its ad free well, that is not the case anymore, audience can see ads during their viewing of a certain program yet unlike TV they have the luxury to skip it
YouTube created a very aggressive campaign for this channel it was almost everywhere. Yet i had a tiny little educated guess on where they might be placing their ads, all what I had to do was prove it. I created a list of keywords that the advertising team might have been using to set up their campaign “Music, Video, MP3, Ramadan, Women, Beauty, Food” than I started to search for websites and forums that has the content listed in my keywords, and that proved me right.
The Question that comes to mind now is whether this channel will see upcoming success through the year or will it be booming seasonally? This step the Google Egypt took shows how much video content is booming in the world and the MENA region in particular, that’s why all brands not only the ones that own video content should start embedding video content in their strategy.
During the reoccurring clutter every year in the Arab and Egyptian Television in Particular during the month of Ramadan, Brands find their own space in the Digital world. In this report you will find an overview of all the ads that where aired in Ramadan 2012. You will have access to their online performance , this report will also be zooming on the two most buzzing TV Ads in the month of Ramadan. This Report wont include the digital efforts of the brands, it will only discuss the buzz created around the ads.
This report will be discussing the most buzzing TV ads during this month of Ramadan , and how they were shared and talked about online. The two top ads where for Nestle Maxibon and Etisalat Customer Service
Nehal Hesham
